Our comprehensive approach to training entails creating original content, case studies, tools, and resources to provide both theoretical and practical learning experience. Classroom training can be followed up by one-on-one coaching, as needed, to reinforce the curriculum being taught.
One-on-one coaching is also available to assist with specific projects.
Some areas of training expertise include: Annual business planning and strategy, Brand Management Fundamentals, Working with purpose (OGSM/OGSTM), Marketing Campaign Development, Effective Personal Communications, Ad agency cost consulting/managing agency partnerships, The Science of Art-Honing Insights to Get to the Big Idea, Positioning Your Brand/Communication Hierarchy, Writing a successful creative brief, Evaluating creative, Marketing to the New Majority, Millennial consumers, Community Marketing, Developing and integrated marketing plan, Return on time invested/time management, Maximizing Marketing Efficiency, Leveraging strategic partnerships to build your brand, Marketing operations across multiple trade channels.
Need to identify growth opportunities within your industry, hone consumer focus, articulate or refine a long-term business strategy? AVALON can help.
We are expert at leading global business strategy development in nascent to mature or declining categories, identifying the best approach to solidify profitable growth.
In addition, we work with existing data/research or design and field proprietary research to create informed strategy. Our areas of expertise include:
Qualitative Research (e.g. focus groups, one-on-one interviews)
Quantitative Studies (e.g. large base Internet or telephone surveys)
Quali-quant Surveys (e.g. consumer intercept studies)
Consumer Insight Construction
Brand Positioning and Architecture
Development of Business Metrics
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We help busy CMOs and corporate executives by tackling projects they don’t have time or resources to tackle themselves.
Organization Leadership — Lead cross-functional, brand teams or business units through global product launches, creative campaigns, or planning cycles. Whether your vacancy is for a Brand Manager, a Global Business Unit leader or VP of Marketing, we provide hands-on leadership when you need it.
Multi-year Business Planning — Orchestrate the creation of long-term vision, operating principle development, strategic planning, resource needs assessment, profit planning, critical path scheduling, operational plan development. Lead multi-year planning or operational plans.
Organization Design and Process Improvement —- Create the optimal organizational design, clarify or create roles and responsibilities, develop annual appraisal processes, conduct marketing efficiency studies, improve marketing and operation processes
Pinch-hitting —- Have a presentation due in 72 hours that you didn’t plan for? Need someone to lead multiple agencies or groups through a business planning process? With a little direction from you, we can step in to address urgent projects or any projects that need to get done.